This Earth Month, get ready for an uplifting journey into the world of eco-friendly kids' fashion with Just Peachy. We're all about making responsible choices fun and effortless for parents. This season, we're thrilled to collaborate with Linda Morrison of MiliMilu, who brings eco-chic family fashion to Hong Kong. She's here to share her expert tips on building a sustainable wardrobe for your little ones. Embrace the joy of dressing your kids in eco-conscious fashion that's as good for Mother Earth as it is for playtime and memories. Dive into your Guide to Sustainable Kids' Fashion by Linda Morrison of MiliMilu and discover small ways to make a big difference every day.


Hebe is a brand that I have personally known for a long time, and it has been one of my favorites for a while. What makes Hebe special is that it is from Latvia, which is also my home country.

Hebe offers a wide range of clothing with cool prints and bold, bright colors. The brand's mission is not only to design stylish clothing but also to make the world a better place.

One of the things that sets Hebe apart is its commitment to sustainability. The fabrics used in their clothing are eco-friendly and have sustainable certifications. Additionally, their production process follows fair trade practices, ensuring ethical production. I have personally visited their workshop multiple times and can vouch for their commitment to ethical standards.

Hebe caters to both kids and adults. They produce cool kids' clothing with unique prints, as well as clothing for women and men. One of their main focuses is creating matching outfits for the whole family, including the popular Mini Me style.

If you're looking for stylish and ethical clothing, Hebe is definitely a brand to consider.

Just Peachy 

The softest underwear, which is both breathable and comfortable, is highly favored by my children due to their sensitive and eczema-prone skin. They find great relief in wearing this underwear, as it provides them with the necessary comfort and protection. I am eagerly anticipating the release of the women's underwear line, as I have been asking the founder, Victoria, about it. The quality and comfort of this brand's products have made it a trusted choice for my family. The attention to detail and commitment to providing the best possible products is evident in the success of their current offerings. As a loyal customer, I have experienced firsthand the positive impact that their underwear has had on my children's well-being. I am excited to see how the women's line will continue to prioritize comfort and quality, ensuring that women with sensitive skin can also enjoy the benefits of this exceptional brand. You heard it here first!

Louise Misha 

Louise Misha is a renowned brand that specialises in creating exquisitely beautiful, bohemian-inspired clothes and accessories for women and children. With a strong commitment to sustainability, the brand is widely recognised for its use of natural and environmentally friendly materials, placing a particular emphasis on organic and recycled fabrics.

Drawing inspiration from the French fashion scene, Louise Misha offers a diverse range of clothing and accessories that are specifically tailored to suit hot and humid weather conditions. The fabrics utilized in their creations are not only incredibly soft but also lightweight, ensuring a perfect blend of comfort and style.

One of the standout features of Louise Misha is their exceptional collection of matching clothing options. They provide a wide array of meticulously designed swimwear that is not only fashion-forward but also built to withstand the test of time. Moreover, these swimwear options are thoughtfully crafted to cater to the diverse body shapes of all women, guaranteeing both comfort and style.


CarlijnQ is one of the trendiest kids brands in market and we absolutely adore their T-shirts for children. These shirts are not only comfortable and easy to wear, but also incredibly stylish, making them a favorite among parents and kids alike. We particularly love the soft organic cotton they are made of, which not only feels great against the skin but also promotes sustainability. Additionally, the durability of the digital printing on these shirts is remarkable. The prints and colors remain intact even after multiple washes and drying cycles, ensuring that these clothes can be passed down to younger siblings or friends without losing their charm. It's truly impressive how these T-shirts continue to look and feel great, no matter how many times they are used, making them a reliable and long-lasting choice for children's clothing.

Grech and Co 

Discover our top baby and kids' accessories brands that offer a wide range of products designed with both style and sustainability in mind. These brands prioritize timeless yet trendy colors, ensuring that your little ones will always look fashionable. In addition, they use durable and eco-friendly materials, so you can feel good about your purchase. One standout item from our selection is the sustainable sunglasses, perfect for the upcoming summer season. These sunglasses are not only eco-friendly, but also effortlessly wearable, exceptionally lightweight, and flexible. They are equipped with polarized lenses, providing comprehensive eye protection for your child. What's more, these sunglasses are available in sizes ranging from baby to adult, making them a must-have accessory for the whole family. So, why compromise on style or sustainability when you can have both? Choose from our top baby and kids' accessories brands and give your little ones the best.

Mini Rodini 

We are excited about the upcoming season's presentation of Mini Rodini, a Scandanavian-inspired brand known for its prints. Mini Rodini offers collections for babies to teens, and we can't wait to try out their sports clothing. As enthusiasts of sports and outdoor activities, we are always seeking more comfort for our next adventure.


Kibo has been our personal favourite kicks for a while, made from recycled leather or apple peel. Not only are they stylish, but they also have a positive impact on the environment. One of the things we love about these shoes is the mini-me matching style. Now, kids and adults can have matching footwear that looks trendy and feels comfortable. Every product is ethically crafted with both the planet and its people in mind. Kibo shoes are not only fashionable but also made with the utmost care and consideration for sustainability.



After a long and highly anticipated wait, our esteemed house brand is absolutely thrilled to announce the upcoming launch of the highly coveted MiliMilu capsule collection. We cannot contain our excitement as we prepare to unveil this extraordinary collection and share the truly inspiring story behind it with all of you, our valued customers.

This remarkable and thoughtfully curated mini collection not only showcases the epitome of style and elegance but also embodies our unwavering commitment to sustainability. By ingeniously utilizing deadstock fabrics, we are able to breathe new life into your favorite pieces while simultaneously minimizing wastage. Furthermore, we take immense pride in the fact that each and every item in this collection is meticulously crafted in a workshop located in the vibrant city of Hong Kong. This allows us to offer you not only fashion-forward designs but also locally made, sustainable fashion that you can feel good about.

Due to the unique nature of using deadstock fabrics - fabric availability is limited. Therefore, we strongly encourage you to act swiftly and secure your favorite pieces while they are still in stock. Rest assured, even though we are initially launching a mini collection, we are already hard at work, diligently designing and creating more awe-inspiring pieces that are sure to captivate your hearts and minds. So stay tuned, as there is much more to come from the MiliMilu brand.

Shop Sustainable Kids’ Fashion at MiliMilu:
Shop Kids’ Underwear at Just Peachy: Women’s underwear, coming soon!

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