We’re excited to introduce a fresh new look for Just Peachy — one that reflects our growth, our values, and most importantly, our mission:
To create innovative, beautiful yet simply functional essentials for the family that health-, style-, and eco-conscious parents will love.
Why the Change?
When Just Peachy began, it was a response to a very real problem:
Our founder couldn’t find underwear that worked for her kids — something soft enough for her daughter’s sensory sensitivities, wedgie-proof, and gentle on skin prone to eczema for her son. So, she made it. And it turns out, thousands of families were looking for the same thing.
What started with cloth diapers quickly grew into a brand trusted by parents around the world. Today, our products are worn and loved by children with sensory needs, skin sensitivities, families living more intentionally, and anyone who values comfort and better choices for their family’s health and the planet.
As we grow, our visual identity is growing with us, and this brand update reflects where we’re headed.
What’s Staying the Same?
While the packaging and logo are getting a refresh, our values haven’t changed. We’re still committed to:
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Supporting families with skin- and sensory-friendly designs
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Using the best materials, like TENCEL™ Micro Modal — breathable, biodegradable, and approved by dermatologists and pediatricians
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Empowering parents to choose better for their kids — and the planet
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Creating underwear that blends function, comfort, and style without compromise
You may see a mix of branding across our product packaging and website as we transition, but it’s still Just Peachy — just evolving with you.
Just Peachy’s Wedgie-Free Panties, New Colors & Teen Sizes launching July 2025
What’s Coming Next?
This Summer, we’re introducing new products for teens, and in the Autumn, we’ll be launching our very first men’s underwear — so the whole family can experience our signature comfort.
And yes, they’ll be made with the same attention to softness, durability, and sustainability you know and love.
A New Look, the Same Mission
As we grow, we remain grounded in the belief that feeling good starts with what touches your skin first. When we choose better materials, better design, and better values, we all get to live a little better, too.
Thank you for being part of our journey — and for making Just Peachy part of yours!
