We’re thrilled to announce that Just Peachy has been awarded Bronze for Best International Children’s Fashion Brand at the Junior Design Awards 2025! This recognition celebrates our mission to create underwear that blends comfort, sustainability, and thoughtful design — for kids, teens, and families who care about feeling good from the inside out.
Why Just Peachy Won
As the judges at Junior Magazine put it:
“Every great outfit starts with great underwear, and Just Peachy really know their stuff when it comes to the base layers. Comfort is key, and these pieces are as soft as can be. The JDA panel was wowed by the cloud-spun OEKO-TEX®️ certified Micro Modal, developed especially for the brand, and absolutely perfect for little ones with skin sensitivities. And the fun part? The DIY iron-on patches! Because why would you wear plain pants, when you can adorn them with all of your favourite things?”
At Just Peachy, we believe that true comfort starts with what touches your child’s skin first. That’s why all our underwear is made from TENCEL™ Micro Modal, a plant-based, OEKO-TEX® certified fabric that’s luxuriously soft, breathable, and kind to sensitive skin. It’s even recommended by the National Eczema Association, making it ideal for kids with eczema or tactile sensitivities.
Loved by Parents. Approved by Kids.
It’s not just the judges who are impressed. Parents and kids alike have fallen in love with our Feel Good Kids’ Underwear Collection, including our award-winning Wedgie-Free Panty Briefs, Ultra Soft Boxer Briefs, and Full Coverage Shorties — all designed to prevent discomfort, wedgies, and irritation.
As Bonita Turner, Editor of Junior, shared:
“So soft and comfortable they’re great for kids with sensory issues and the stickers make them extra fun! My daughter is a big fan – and she is a fussy teen!”
What Makes Just Peachy the Best Kids’ Underwear
When it comes to choosing the best kids’ underwear, comfort and care go hand-in-hand. Here’s what sets Just Peachy apart:
✅ Ultra-soft TENCEL™ Micro Modal — 3x softer than cotton and 50% more absorbent.
✅ Dermatologist & pediatrician approved — gentle on eczema-prone and sensitive skin.
✅ Sustainably made — biodegradable, home compostable, and produced in a closed-loop process.
✅ Sensory-friendly construction — tag-free, flat-seamed, and designed to prevent irritation.
✅ Fun, creative details — like our DIY Iron-On Patches, which let kids personalize their underwear and express themselves freely.
Feel good, live better
Our mission has always been to make healthier, happier underwear that supports kids’ comfort, confidence, and wellbeing — while reducing waste and supporting a more sustainable fashion future.
This award affirms everything we stand for:
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Making eco-friendly, skin-safe underwear accessible to families worldwide.
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Helping kids — from toddlers to teens — feel comfortable in their own skin.
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Empowering parents to make better choices for their children and the planet.
Discover the Award-Winning Collection
If you’re looking for the best underwear for kids, eczema-prone skin, or sensory sensitivities, discover the range that families (and judges!) can’t stop talking about:
👉 Shop Kids & Teen Underwear Collection
👉 Explore Wedgie-Free Panty Briefs
👉 Personalize with DIY Iron-On Patches
Because great days start with great underwear — and we’re proud to make the softest, most sustainable base layers for kids everywhere.
