Our journey began when we created the world's first easy-fit cloth diaper, that truly fits from newborn to potty training, with a pull-up style that can still unsnap for mess-free poop changes. Since day one, we’ve been on a mission to empower parents to choose better for their kids and do better for the planet by simplifying eco-conscious parenting.

Today, we’re so excited to announce the launch of our first Feel Good kids underwear crafted from super soft, environmentally responsible TENCEL Micro Modal

Just Peachy Kids Tencel Super Soft Micro Modal Underwear

Why Underwear?

When our Founder, Victoria’s children grew out of reusable diapers, she struggled to find children’s underwear she was happy with. Just Peachy’s Feel Good kids underwear collection was born out of necessity.

Just Peachy Founder Victoria Chuard pictured with her kids shares why she created her own sustainable underwear line

While sustainable fabrics are more commonplace in adult fashion, childrenswear lacks sustainable alternatives despite the need to cater to fast-growing little bodies.

We chose the softest, most breathable, high-performance fabrics and designed our kids underwear with attention to the details that matter most to your kids’ comfort. Kids with sensitive and eczema-prone skin will especially love how soothing and cool it feels against their skin. The fabric is long-lasting and its incredible stretch means you don’t have to continuously size up as your kids go through growth spurts. This sustainable fabric is also a kinder solution for the planet and better for our kids' health. Choose well, buy less, and feel good!

Feel Good Materials

Just Peachy underwear is crafted in TENCEL™ Micro Modal, fibers extracted from naturally grown beech wood by an environmentally responsible integrated pulp-to-fiber process and sent to our fabric manufacturer to make fabric spun uniquely for Just Peachy to meet our standards for softness and performance. The FSC and Oeko Tex certified Micro Modal is biodegradable, free from harmful chemicals, and interwoven using Micro technology for a finer quality of lightness and the softest touch.

TENCEL™ Modal fibers are produced using Eco Soft technology, an integrated pulp-to-fiber process that predominantly uses surplus renewable energy from the pulp mill, generating low emissions. An environmentally responsible choice approved by the EU Ecolabel for textile products (license no. AT/016/001).

Today, you can pre-order Just Peachy Feel Good Underwear for delivery starting September 19. 

Discover the Feel Good Kids Underwear collection → 

Sign up for news and updates